Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Over 90% decrease in cancellations
Lloyds Bank application journey - full redesign
Read More
[ 02 ]
Increased conversion by 12%
Optimised life insurance journeys working with over 30 stakeholders
Read More
[ 03 ]
45% higher ad recall, 29% uplift in brand positivity
I've redesigned the social media ad player that Good-Loop provides for consumer brands
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Lloyds Bank application journey - full redesign
Over 90% decrease in cancellations
[ 02 ]
Transforming a Startup‑Era Website into an Enterprise‑Ready Growth Engine
Creating intuitive pathways for diverse customer segments across a complex SaaS ecosystem.
[ 03 ]
Good-Loop social media ad player redesign
45% higher ad recall, 29% uplift in brand positivity
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Lloyds Bank application journey - full redesign
Lloyds Bank application journey - full redesign
Read More
[ 02 ]
Halifax life insurance journey optimisation
Increased conversion by 12%, working with 30+ stakeholders
Read More
[ 02 ]
Halifax life insurance journey optimisation
Increased conversion by 12%, working with 30+ stakeholders
Read More
[ 03 ]
Good-Loop social media ad player redesign
45% higher ad recall, 29% uplift in brand positivity
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Over 90% decrease in cancellations
Lloyds Bank application journey - full redesign
Read More
[ 02 ]
Increased conversion by 12%
Optimised life insurance journeys working with over 30 stakeholders
Read More
[ 03 ]
45% higher ad recall, 29% uplift in brand positivity
I've redesigned the social media ad player that Good-Loop provides for consumer brands
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Lloyds Bank application journey - full redesign
Over 90% decrease in cancellations
[ 02 ]
Transforming a Startup‑Era Website into an Enterprise‑Ready Growth Engine
Creating intuitive pathways for diverse customer segments across a complex SaaS ecosystem.
[ 03 ]
Good-Loop social media ad player redesign
45% higher ad recall, 29% uplift in brand positivity
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Lloyds Bank application journey - full redesign
Lloyds Bank application journey - full redesign
Read More
[ 02 ]
Halifax life insurance journey optimisation
Increased conversion by 12%, working with 30+ stakeholders
Read More
[ 02 ]
Halifax life insurance journey optimisation
Increased conversion by 12%, working with 30+ stakeholders
Read More
[ 03 ]
Good-Loop social media ad player redesign
45% higher ad recall, 29% uplift in brand positivity
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Over 90% decrease in cancellations
Lloyds Bank application journey - full redesign
Read More
[ 02 ]
Increased conversion by 12%
Optimised life insurance journeys working with over 30 stakeholders
Read More
[ 03 ]
45% higher ad recall, 29% uplift in brand positivity
I've redesigned the social media ad player that Good-Loop provides for consumer brands
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Lloyds Bank application journey - full redesign
Over 90% decrease in cancellations
[ 02 ]
Transforming a Startup‑Era Website into an Enterprise‑Ready Growth Engine
Creating intuitive pathways for diverse customer segments across a complex SaaS ecosystem.
[ 03 ]
Good-Loop social media ad player redesign
45% higher ad recall, 29% uplift in brand positivity
Read More
Selected Projects
My project case studies are password protected because these contain sensitive client data and design.
Please contact me to request access if you don't already have one.
[ 01 ]
Lloyds Bank application journey - full redesign
Lloyds Bank application journey - full redesign
Read More
[ 02 ]
Halifax life insurance journey optimisation
Increased conversion by 12%, working with 30+ stakeholders
Read More
[ 02 ]
Halifax life insurance journey optimisation
Increased conversion by 12%, working with 30+ stakeholders
Read More
[ 03 ]
Good-Loop social media ad player redesign
45% higher ad recall, 29% uplift in brand positivity
Read More